After the first successful conference, AMCC has been working to advance its agenda. We sent a thank you letter to the Best Buy management for recognizing the Eid al-Adha message in their marketing material. 

CNN reached out to us to help organize interviews with customers and Islamic Finance Mortgage provider, University Islamic Financial Bank for their segment on Islamic finance. Those profiled were attendees and sponsors of AMCC.

We also worked with the Los Angeles times and arranged interviews with AMCC participants and the speakers for their article on "Marketing to the Muslim demographic".

We have now set the date and venue for the 2nd Annual American Muslim Consumer Conference.

Our web site www.AmericanMuslimConsumer.com has been completely revamped

Best Buy Wishes Muslims Happy Eid al-Adha

The AMCC event was the first of its kind – anywhere – to look at this market from the perspective of reaching the target consumers, and the topic was approached from all sides. Both Muslim and non-Muslim speakers unfolded their perspectives on the issues at hand, and while their perspectives varied, there was the common thread… we are seeing something powerful coming into view.” >>>> Read More

“The potential for growth within the halal and Islamic finance sectors were discussed at length as was analysis of the US Muslim consumer market and strategies to reach it.” >>>> Read More

Why do Muslims welcome advertising targeted at them? Because to be marketed to is a form of acceptance, marketing is part of the fabric of our society. So when we specifically market to Muslims it’s a signal that they are part of the mainstream rather than feared, misunderstood, marginalized, etc >>>> Read More

Session I features American Muslim Consumer, Who, What and Where by Michael Hastings-Black (Co-Founder, Desedo Advertising agency); Paul Barrett (Assistant Managing Editor, BusinessWeek; Author, “American Islam”); Carla Power (Contributor, TIME Magazine) and Syed Rasheduddin Ahmed (Founder, Muslim Consumer Group)

Session II presents case studies of major driving forces in the Food and Finance Industry by Adnan Durrani (Chief Halal Officer, American Halal Co.) and Monem Salam (President and CEO, Saturna Brokerage Services)

Session III discusses key considerations in strategically and successfully selling products and services to American Muslim Consumers by Ahmad Adam (President/CEO, Crescent Foods); Bob Burg (Co-Author of Wall Street Journal and BusinessWeek bestseller, The Go-Giver) and Farrukh Siddiqui (EVP and COO, Zayan Finance)

Session IV presents an analysis of the current media landscape, both traditional and grassroots, which exists and reaches Muslim Consumers by Shahed Amanullah (Founder, Halalfire Media); Tayyibah Taylor- (Founder and Publisher, Azizah Magazine); Mohamed El - Fatatry ( CEO, Muxlim.com) and Janet Meiners Thaeler (Online PR and Social Media specialist)

Session V discusses challenges in the American Muslim Consumer market by Midhat Syed (Partner, Murtha Cullina); Rafi-uddin Shikoh (Founder, DinarStandard.com) and Kamran Pasha (Hollywood Screenwriter and Director)

The Medjool date, aka “Nature’s Candy” is the oldest known cultivated tree crop dating back more than 5,000 years with historical reference in the major monotheistic religions as well as ancient culture. It has been reported that the Virgin Mary was able to sustain herself by eating dates while in the desert during child birth. Centuries later and far from it’s original home, Sweet Pillar & Co’s aim is to infuse new life into this neglected treasure. Founded in Beverly Hills, CA in 2009 with big dreams of not only introducing gourmet exotic date inspired Mediterranean chocolates, but also building awareness of a region and religion that is more often than not overlooked.

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